Research shows that we spend 160 hours a year pressing our clothes
which would round up to around a year and a half over a lifetime.
Ironing and creasing is a crisis that will send the most accomplished
domestic woman in a tizzy. Will I ever spend a day without wasting a few
hours in the laundry room? It is a question that bewilders every woman –
homemaker as well as a professional.

Considered to be the most dreary of all household chores, pressing comes only in third in line after cleaning the bathrooms and de-greasing the oven. It’s a pity that despite the gadget invasion in our lives, the iron is perhaps the only electronic product that has been clearly neglected by technology. Washing machines and dryers have clearly revolutionised the way we do our laundry but ironing continues to be as archaic.