Wednesday 25 April 2012

How technology influences art and creativity

With the introduction of technology in almost every sphere of life, a huge transition has been observed in the very fundamentals of art and creativity.

Where once the focus of cultural exhibitions and events were on improving the forms of "mass communication", today, with the advancement of science and technology, a growing interest is observed towards creating a more individual experience.

http://img.ibtimes.com/www/data/images/full/2010/11/08/51456-digitalization-of-art.jpgDigitalization has introduced a new movement in the cultural world wherein methods of mass production or digital media are being increasingly used to attract art lovers. It is seen that the impact of technology has not only established a new form of art but has, to some extent, replaced traditional activities like painting and sculpturing into contemporary forms like digital installation art, net art and virtual reality.


Today, a number of museums and art exhibits are utilizing various forms of digital technology to support public access to their collections. Such practices have been found very useful in helping people gain in-depth knowledge about the various collections as per their interests or requirements. 

Platforms like websites, software and online databases are also being utilized to increase the extent of learning experience beyond the museum.

Exploring the realms of science and technology, the Dulwich Picture Gallery of England has recently introduced a new set of multimedia iGuides to enable visitors of all ages coming to the Gallery in indulge in the art of their choice.

These iGuides feature audiovisual information on individual works in both the current exhibitions and, uniquely, its permanent collection.

Utilizing the latest iPod Touch technology, visitors are now given the opportunity to delve deeper into the fascinating background behind many of the works through videos from the experts including Arturo and Holly Melosi, Chief Curator Xavier Salomon, Director Ian Dejardin and artist Humphrey Ocean.

These iGuides are designed to enhance visitor's experience of the current exhibition and their permanent collection with video lectures and tours and can be hired from the Gallery at a cost of three pounds along with the Gallery ticket.

Another museum known exclusively for its display of digital art is the Austin Museum of Digital Art (AMODA), located in Austin, Texas. Founded in 1997 by Harold Chaput, Samantha Krukowski and Chris Rankin, AMODA has contributed immensely to the growth of digital art by displaying artworks from digital artists from across the globe.

However, much depends on the proper usage of digitalization as e-learning and utilization of technology to promote art has its barriers as well. Many times visitors are unable to relate to the information or technology owing to poor interpretation or confusing instructions. Nevertheless, despite all lags and drawbacks one cannot ignore the impact technology has been generating in changing the dimensions of art.

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