Head-up displays,
which project visual data onto the windshield and the driver's view of
the road, are debuting in a growing number of car models. But more
vibrant, compact, and efficient displays being developed by Microvision, a company based in Redmond, Washington, could help the technology become much more common.
Japan's Pioneer Corporation
plans to release its first head-up display product based on
Microvision's novel display technology this year. Major carmakers in
Detroit are also planning to integrate the technology into their
vehicles by 2016, says Lance Evans, a director of business development
at the company.
Microvision's image projector
relies on semiconductor lasers and a microscopic mirror. The company's
head-up display is already in some concept cars but has so far been too
costly for commercial models, says Evans. Now, falling prices of green
lasers—a significant cost component of the display—should make the
technology competitive with conventional displays, he says. Most
existing head-up displays generate images using LCDs. Light-emitting
diodes produce light and liquid crystal arrays act as shutters,
controlling whether or not light reaches each pixel. This approach
drains power, and the images often aren't bright enough to be visible in
daylight. Newer displays use either liquid crystal devices or hundreds
of tiny mirrors to reflect light onto each pixel. While more energy
efficient, these displays are still not very bright.
Microvision's
system uses a set of three lasers—red, green and blue—and a single,
millimeter-wide silicon mirror that tilts on two axes. The lasers put
out light at different intensities, and the three colors are mixed to
produce the final pixel color. As the lasers shine light on the mirror,
it rapidly scans horizontally and vertically, painting the image onto
the windshield one pixel at a time. This happens so fast that the image
looks static. Evans says that the lasers' pure, saturated colors
result in more vivid images with a higher contrast ratio, so they are
visible in daylight.
Illuminating one pixel at a time also saves energy.
And the use of a single mirror rather than an array makes the device
smaller, simpler, and cheaper. The final cost of Microvision's
product will hinge on the price tag of advanced green lasers. Materials
for true green lasers have traditionally been difficult to engineer, so
most green lasers contain semiconductors that emit infrared light, which
is converted to green using complicated optics. In the past few
years, though, half a dozen key players, such as Nichia,Osram Opto Semiconductors, and Soraa,
have developed cheaper pure-green lasers. They're slowly scaling up
production, which should lower costs. Evans expects that costs should
fall to a tenth of current levels by the end of this year.
"Green lasers
alone are $200 each now," he says. "Car companies are looking at the
whole display to be that much." Microvision's laser-scanning display
technology beats its competitors in terms of image quality, says Krishna
Jayaraman, an analyst at Frost & Sullivan.
While other companies are also developing laser-based head-up displays,
Microvision was the first to propose the approach and has a technology
lead. Chris Chinnock, president of the display market research firm Insight Media,
points out that mobile connectivity is on the rise, and drivers need
more and more information to be displayed in the least distracting way
possible. That means the head-up display market for cars could be on the
cusp of significant growth.
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