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| Twitter ran its first-ever TV ad Sunday during the 2012 Pocono 400 NASCAR race featuring racer Brad Keselowski |
Twitter ran on Sunday its first-ever TV spot during the broadcast of the 2012 Pocono 400 NASCAR race.
Omid Ashtari of Twitter sent a tweet informing the community to check out the social networking site's first commercial spot.
The 16-second clip
features NASCAR racer Brad Keselowski seated in his car and taking a
picture of the scene with his iPhone. Keselowski, who came in 24th place
during the race, is taking advantage of the iPhone's capability to
upload pictures directly to Twitter. He is an active user of the site.
Keselowski made headlines
in February when he tweeted updates and pictures following an explosion
and fire on a NASCAR track that delayed the Daytona 500. His
documentation of the event earned him more than 100,000 followers in
under two hours.
What's especially
interesting about the TV commercial is how Twitter plugged the NASCAR
hashtag at the end of the TV spot. Instead of the typical
Twitter.com/NASCAR address we would typically see, it included a hash
sign: Twitter.com/#Nascar.
This is the start of Twitter's promotion of its new hashtag pages:
"The updated Twitter for
Facebook integration now includes additional rich media experiences
related to the first photo, URL, @mention or #hashtag in the
cross-posted tweet," Twitter spokesman Robert Weeks told Mashable last week. "This update is available for everyone."
Twitter's Help Center
also notes the changes: "We have fixed many issues with the Twitter for
Facebook integration, including the ability to post to Facebook Pages,
and added some new features!"
What do you think of the commercial, or of Twitter's new hashtag pages?
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