LG Electronics of South Korea has just ushered in a spanking new era
of TV after unveiling the world’s largest and slimmest 55-inch OLED TV,
where the event took place in Europe at Monaco’s world famous Salle des
Etoiles. This particular unveiling happened right in front of an
audience of 400 dealers, journalists and special guest F1 champion
Sebastian Vettel, where LG officials has a mission statement in their
career to churn out the most advanced commercial OLED TV in the market. I
suppose they have done a pretty good job at it, and LG is also proud to
be the first company to deliver these TVs to European consumers
sometime in the second half of 2012.
Havis Kwon, President and CEO of LG’s Home Entertainment Company, said, “In the history of television, there have been very few innovations as impactful as the coming of OLED TV. We say THE ULTIMATE DISPLAY because LG OLED TV is truly above all expectations and beyond everyone’s imagination with uncompromising picture quality and beautiful design. This year, we plan to make OLED synonymous with LG.”
Havis Kwon, President and CEO of LG’s Home Entertainment Company, said, “In the history of television, there have been very few innovations as impactful as the coming of OLED TV. We say THE ULTIMATE DISPLAY because LG OLED TV is truly above all expectations and beyond everyone’s imagination with uncompromising picture quality and beautiful design. This year, we plan to make OLED synonymous with LG.”
This 55-inch behemoth will feature WRGB technology that is touted to
be the culmination of years of research and development at LG.
Incidentally, LG broke new ground by being the first company in the
world to deliver the first commercialized 15-inch OLED TV back in 2009.
LG’s 4 Color Pixel technology which relies on a white sub-pixel is there
to achieve a perfect color output. A Color Refiner further enhances the
image, leaving you with pictures which are the most vibrant, natural
and comfortable to the human eye.
The screen is also said to offer a perfect viewing experience without
any form of distortion or loss of contrast, regardless of ambient
brightness or viewing angle. OLED TVs are different from LCD or LED
displays that require backlights, as OLED TVs generate their own light,
hence doing away with the need for any backlighting. Not only that, the
use of carbon fiber reinforced plastics (CFRP) for the exterior enables
LG engineers to create a final product with a thickness of only 4mm,
while tipping the scales at just 10kg. This is definitely going to cost a
bomb, that’s for sure.
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