Nokia’s partnership with Bing to deliver the best location-based
services and apps has yielded with what was recently announced – Bing
Maps is now using the Nokia Maps traffic information and geocoding
algorithms, where it will take latitude and longitude information while
connecting that to a readable address, to boot. The power of Nokia’s
Where Platform which was outlined last month will see action here, where
Nokia is also offering compelling, market-leading functionalities to
third parties so that they are able to quickly and easily create their
own app experiences using location-based features.
Nokia’s Where Platform will also empower Bing Maps to offer similar
traffic information which is currently available at Nokia Maps in two
dozen countries – namely Austria, Belgium, Brazil, Canada, Denmark,
Finland, France, Germany, Greece, India, Indonesia, Ireland, Italy,
Luxembourg, Mexico, Netherlands, Norway, Poland, Portugal, Russia, Saudi
Arabia, South Africa, Spain, Sweden, Switzerland, UAE, UK and the US.
Folks living in the above mentioned countries will be able to check
out the incidents which might disrupt their journeys, while traffic
information in the US which was previously available on Bing Maps will
now include side streets. Even more notable is the fact that Bing Maps
is now using Nokia Maps geocoding in select countries to deliver better
routes and directions for those around the globe.
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